Hello, I'm Alex.

Black and white image of Alex Crockett smiling with a dark background and light illuminating one side of him.

I’m a seasoned UX professional with 17+ years of experience in UX, Digital Product Design, UX Strategy, Research, and Information Architecture. I’ve had the privilege of collaborating with the teams shaping some of the the past decade's notable innovations—smart TVs, healthcare robotics, intelligent vehicles, and enterprise and consumer experiences across industries from Media to Finance.

My career spans an eclectic mix of companies and verticles. I've worked with companies, including; Disney, Vizio, Ford, Acura, FX, The NHS, The Guardian, Kaiser Permanente, and more. Whether defining product vision, leading research, or crafting UX strategy, my approach is always rooted in one principle—great products start with human understanding.

UX across the project life-cycle.

UX presence across a project's life has enormous benefits. Us UX folk are trained to think of design in term of both user and business. I began my career in consultancy, and found knowing the through-line for any project mitigates unwanted complexity. Moreover, it can smooth the end-to-end process.

For these reasons, and because I work as proficiently doing research and strategy or design, I can typically lead, or support, across each of the following roles:

Project management.
Research and analysis.
Strategy, planning and requirements.
Information Architecture.
Design - journeys, wireframes and mock-ups.
Documentation, specification and ad hoc support.

I also thrive on collaboration, especially in multidisciplinary teams challenging assumptions. If you're looking for UX support, in any capacity, reach out and connect.